And when I say "waterproof", I don't mean "weatherprotected", like many premium system cameras claim to be. "Weatherprotected" usually just means that there is are simple gaskets wherever there are joins in the body material. This keeps out some drops of water, but it is nowhere enough to protect against submerging. The Nikon 1 AW1, on the other hand, is truly waterproof in the sense that it can be taken 15 meters below water.
However, what is somewhat undercommunicated, is the amount of care you must spend time on for the camera to actually be waterproof. People who do diving will be familiar with this procedure, but the layperson may think that you can just grab the camera and go snorkelling. No, you can't.
